Google’s Ad Planner is less a competitive intelligence tool and more a tool that gives fantastic insights into understanding behavior of visitors to your website in context of the broader ecosystem. It also helps answer critical questions that have thus far stymied Online Marketers of all shapes and sizes (especially those in charge of acquisition). For example, ever wondered not just how many Unique Visitors your competitor got but also if there is any overlap between their visitors and those that visit your website? Or what are the demographic and psychographic attributes of those visitors? Or you need to boost…