"Engagement" Is Not A Metric, It's An Excuse

Creating relevant engaging digital experiences is the quest for so many of us. It is a huge part of my job. I love creating experiences that delivers delight and happiness. Measuring "engagement" seems to be an even longer quest for Marketers and Analysts. There was so much we could measure and so little. As Marketers […]

Five Thousand Times Two Translates Into Goodness

This is a "first time author post" from a first time author who is quite obsessed with all things "the book" and honestly enjoying every minute of the ride (ok Willem you were right and all those sleepless nights and 18 hour weekend days might, just might, have been worth it!). One of my mantras […]