Social Objects and doing the Stupid Passion Thing

The distance between a "story" and its "audience", intended or unintended, is just two pixels. That is how I described the state of the web / social networking to the Online Marketing Class at the University of Virginia last week. It was in reference to how much faster information flows, how much faster each of […]

Kick Butt With Internal Site Search Analytics

I love Internal Site Search data. It is a amazing peek into customer intent, which usually is quite elusive in our normal clickstream data. I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? You Should Be. It is also covered in […]