SEO served us well; it remains a revenue driving powerhouse today, and will do so for the near future. As humans shift FROM “keywording” for 10-blue links to do all the work themselves TO typing resolution questions to have the LLMs do nearly all the work… Answer Engine Optimization (AEO) becomes an exciting next step to ensure continued revenue growth. Answer Engine use is accelerating. They are doing all the work of influencing the human, helping make end point decisions. Result: Conversion Rates from AE visitors are massively higher! Seer Interactive: ChatGPT traffic converts at 16% vs. Google organic’s 1.8%.…
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The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. There is never a boring moment, there is never time when you can’t do something faster or smarter. The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. They never had to worry that they have to be in a persistent forward motion… sometimes just to stay current. This reality powers my impostor syndrome, and (yet?) it is the…