Competitive Intelligence Analysis: Why, What & How to Choose

We already have a lot of data at our disposal in the world of Web Insights. Clickstream, Outcomes, Surveys, Usability etc. That in itself is hard to wrap our brains around. But there is one more really great source of data out there that I am sure some of you are already tapping into, perhaps […]

Measuring Success for a Support Website: A Point of View

There is a beautiful hypothesis that of all the touch-points a business has with its customers there are just a small handful that are Moment’s of Truth, essentially interactions that make or break the relationship (and in turn any future profits, customer loyalty, etc). For example in case of your credit card company the moment of […]