Excellent Analytics Tip #8: Measure the Real Conversion Rate & "Opportunity Pie"

The topic of my speech at the E-consultancy Online Marketing Masterclasses 2006 in London is "Conversion Rate Optimization: What, Why, How". While working on one of the slides (Tip # 9) the realization dawned that we measure conversion rate rather sub optimally and in a way that grossly overestimates the improvement possibilities. This post will […]

Web Analysis: In-house or Out-sourced or Something Else?

A reader of our blog Ravi P asked: whether web analytics is great being in-house or should it be out-sourced ? or it could be some type of hybrid model? What a great question, thanks Ravi. At the moment across the ecosystem there does not seem to be a single model that is totally dominant. […]