Excellent Analytics Tip#2: Segment Absolutely Everything

Second in a series that aims to share some guidance on how to move from the world of Web Analytics to the world of Web Insights. By now it is fairly well established that absolute numbers (KPI’s) that represent one data point are fairly useless. Example: what was the conversion number in May. Just by […]

Excellent Analytics Tip#1: Compute Statistical Significance

We all wish that our key internal partners, business decision makers, would use Web Analytics data a lot more to make effective decisions. How do we make recommendations / decisions with confidence? How can we drive action rather than pushing data? The challenge is how to separate Signal from Noise and make it easy to […]