” target=”_blank”>Avinash Kaushik is the global Chief Strategy Officer at Human Made Machine and a Brand Strategy & Marketing Transformation Consultant at Tapestry brands: Coach and Kate Spade. He is the bestselling author of Web Analytics: An Hour A Day and Web Analytics 2.0, and publishes the weekly Marketing Analytics Intersect newsletter.
Previously, Avinash spent sixteen years at Google, where he served as Senior Director of Global Analytics and Digital Marketing Evangelist. His work focuses on helping executives, marketers, and analysts use marketing, analytics, strategy, and AI to make smarter decisions and drive meaningful business outcomes.
Avinash is known for frameworks including See-Think-Do-Care and his obsessive advocacy of intent-centric marketing and incrementality-centric measurement. He has delivered keynotes for organizations and conferences around the world, including Unilever, Chanel, Porsche, IBM, Nordic Business Forum, and the Monaco Media Forum.
He has received the Statistical Advocate of the Year award from the American Statistical Association, the Most Influential Industry Contributor award from the Web Analytics Association, and Google’s Founder’s Award. He also serves on the Board of Directors of the humanitarian medical organization EMERGENCY.
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