Closing Data's Last-Mile Gap: Visualizing For Impact!

I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well.

A lot of hard work has gone into collecting the requirements and implementation. An additional massive investment was made in the effort to perform ninja like analysis. The end result was a collection trends and insights.

The last-mile gap is the distance between your trends and getting an influential company leader to take action.

Your biggest asset in closing that last-mile gap is the way you present the data.

On a slide. On a dashboard in Google Data Studio. Or simply something you plan to sketch on…

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Five Strategies for Slaying the Data Puking Dragon.

If you bring sharp focus, you increase chances of attention being diverted to the right places. That in turn will drive smarter questions, which will elicit thoughtful answers from available data. The result will be data-influenced actions that result in a long-term strategic advantage.

It all starts with sharp focus.

Consider these three scenarios…

Your boss is waiting for you to present results on quarterly marketing performance, and you have 75 dense slides. In your heart you know this is crazy; she won’t understand a fraction of it. What do you do?

Your recent audit of the output of your analytics organization found that 160 analytics reports are delivered every…

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