Search Results for: social media analytics

Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

…  is amongst new media channels that are challenging how we communicate, with whom we …  people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. When it comes to …  to measurement because of the world of traditional web analytics. These new channels, Twitter and Facebook and YouTube and Tumblr …

Marketing Analytics: Attribution Is Not Incrementality

…  large percentage of the Conversions driven by your Paid Media efforts are not incremental. Attribution ≠ Incrementality. In my …  you buy Patagonia products because it is a company for social good and I love them. You might have seen me wearing my blue nano puff …