… is amongst new media channels that are challenging how we communicate, with whom we … people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. When it comes to … to measurement because of the world of traditional web analytics. These new channels, Twitter and Facebook and YouTube and Tumblr …
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Marketing Analytics: Attribution Is Not Incrementality
… large percentage of the Conversions driven by your Paid Media efforts are not incremental. Attribution ≠ Incrementality. In my … you buy Patagonia products because it is a company for social good and I love them. You might have seen me wearing my blue nano puff …
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