Search Results for: social media analytics

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

…  am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. …

Web Analytics Career Advice: Play In The Real World!

…  a non-profit to allow you to analyze your site. Beg your "social media god" brother-in-law for access to this site / blog / media presence so …

2007 Predictions: Web Analytics

…  limiting move! My 2007 predictions for our beloved Web Analytics universe: 2007 will be a banner year for Web Analytics …  business owners will realize there is this thing called Social Networks and panic when they can’t be measured. Rest assured, …

Traditional Web Analytics is Dead

…  have all lived "web analytics" analytics for a long time. There are practitioners and vendors and a well …  Marketing Voodoo or download a mp3 version from the Media Mentions, Podcast page. Agree? Disagree? Please share your feedback …

3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail

…  you can use this url: http://goo.gl/SuwKp Have fun. #2: Social Media, Baby! Social media is all the rage. Suddenly Marketers have discovered …

Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

…  : ) We do this so rarely. Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or …

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs)

…  Committee. The topic of the podcasts was Measuring Rich Media. A heavy and ambiguous topic if there ever was one. Wendi was kind enough …  RSS or blogs (are they really rich experiences or really social and web 2.0 experiences?). [My peer blogger Clint Ivy deserves the …

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

…  Compound Metrics? ~ The Challenge with Compound Metrics: Social Media Edition ~ Compound Metrics "Decrapification" Strategy: Social: Standard …

Social Objects and doing the Stupid Passion Thing

…  two pixels. That is how I described the state of the web / social networking to the Online Marketing Class at the University of Virginia …  consider the creative type either (after all I am a Web Analytics Blogger), I found the guiding principles outlined in this manifesto …

Web Analytics 2.0 Book: In Stores Now!!

I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and …  site search, SEO & PPC analysis, email, rich media, cookies, data sampling. . . . I am out of breath! Chapter 5 The Key to …  Types and Secrets). Chapter 9 Emerging Analytics: Social, Mobile, and Video The chapter I had the second most fun writing. …

Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

…  is amongst new media channels that are challenging how we communicate, with whom we …  people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. When it comes to …  to measurement because of the world of traditional web analytics. These new channels, Twitter and Facebook and YouTube and Tumblr …

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

…  assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it …

Evolve Intelligently: Achieve Web Analytics Nirvana, Successfully

…  nightmarish to track. Stairway to Nirvana Step 5: "Rich Media" What you'll learn: Why page views are truly "to die for"? Did you …  to have to get out of your cubicle and be something of a social butterfly and get to know your Marketers and Developers and Business …

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

…  Tips #19: Identify Website Goal [Economic] Values] Social Media Metrics / Blog Success: Social media sites are tricky because many …

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

…  newsletter. I'd love for you to sign up: The Marketing Analytics Intersect. Thanks! [/Sidebar] The primary reason is simple: You are …  1. Hostname [Domains with your GA code] 2. Social Media Performance Analysis 3. Business Outcomes Analysis 4. Campaign …