Search Results for: ROI

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

…  Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 …  Facebook Promoted Ads for that post. Gets more Likes. 4. ROI? It was huge. The new product became the number one selling product in the …

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI

…  end integrated into excel and the resulting ménage à trois combines to produce incredibly powerful insights. Here are five that …  Impression Share, Compute Lost Revenue. #4: Embrace the ROI Distribution Report [Identify: Lovers, Friends, Losers]. #5: Zero in on …

Google Analytics Maximized: Deeper Analysis, Higher ROI & You

…  that should exploit a lot more to get exponentially higher ROI – if you are not call your vendor and do ask for guidance to show ROI. Net, net this post should help everyone, that's my goal.] This a simple …

Standard Metrics Revisited: #5 : Conversion / ROI Attribution

…  for the warm comforting embrace of Conversion Rate or ROI (Return on Investment). It just feels soothing and comfortable in the arms …  as Time on Site to understanding how Conversion / ROI is computed. The videos also go one step further but helping outline how …

Marketing ROI Workshop Reflections: Onsite Resourcing & Behavior Variables

…  at our education seminar series: Achieving Marketing ROI Online. He is the VP for Strategic Marketing for Omniture (and came from …  come to testing on micro-segments the more awesome your ROI will be. Use Brent's list above. Testing is passe for you? Been there done …

Create High-Impact Data Visualizations: Nine Effective Strategies

…  or form. The only difference is that we rarely report on Heroin Price and Purity. :) Along with the use of (mostly) simple …

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

…  20 interactions with your brand? How is that acceptable ROI from your investment in a 5 person Social Media team, a Social Media …  Media auto-posting tool and more? Could you not get 100x ROI from the 0.25 person that's running your email newsletter? Could you not …

The Very Best Digital Metrics For 15 Different Companies!

…  here: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. There you are. Fifteen completely different types of …

Artificial Intelligence: Implications On Marketing, Analytics, And You

…  and other web technologies. He is working on his second Android app. While all that, and his Sunday tutoring at Stanford, is helping …

Cookies To Humans: Implications Of Identity Systems On Incentives!

…  of the company. 2. Obsess about individual humans. Zeroing in on digital specifically I wanted to create an north-star for …

A Great Analyst's Best Friends: Skepticism & Wisdom!

…  the ranking above is comparing apples and monkeys and asteroids. The airlines, like Frontier, that set the tightest durations, most …

How To Suck At Social Media: An Indispensable Guide For Businesses

…  in the aforementioned six ideas? The brand and performance ROI to the company is clear and direct. We'll apply the MoR test as we go …  Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. 2BR02B: YouTube for Businesses YouTube is incredible. …

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :) [Sidebar] I'm experimenting with sharing short stories via an insightful newsletter. I'd love f …

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

…  goals for them! There is a ton of pressure to show ROI, in 24 hours (!!). There is very little desire to "rock the boat." There …

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

…  identifiers for mobile apps (i.e., Advertising ID for Android and IDFA for iOS). Use this hidden gem and strive to get a better …  for search engine optimization. With all the Social Media ROI pressure you might find the social media dashboards to be handy. Or …