Archives for June 2011

Your Web Metrics: Super Lame or Super Awesome?

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Why? Sure your organization could be to blame (org structure, bad boss, ineffectual team). Perhaps your client […]

Web Analytics Career Guide: From Zero To Hero In Five Steps!

I got an email the other day with this simple question: "How do break into the world of web analytics?" Actually I get that question almost every single day. :) The interest is not surprising. There is a ton of excitement about web analytics. Companies are starting to think innovatively about the web (no more […]