Archives for April 2011

11 Digital Marketing “Crimes Against Humanity”

Every presentation I do is customized for the audience in the room. That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) and meet many many many executives and hear about their digital marketing strategies, challenges […]

The Difference Between Web Reporting And Web Analysis

Someone asked me this very simple question today. What's the difference between web reporting and web analysis? My instinct was to use the wry observation uttered by US Supreme Court Justice Potter Stewart in trying to define po rn: "I know it when I see it." That applies to what is analysis. I know it […]