Archives for January 2011

Excellent Analytics Tips #19: Identify Website Goal [Economic] Values

Regular readers of this blog will recognize that I suffer from OOD. Outcomes Obsession Disorder. I am seeing a therapist for it. The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I […]

I Wish I'd Known That. [Digital Analytics Edition.]

Let's start off the new year with lessons learned from a tough life on the front lines of trying to make the world a smidgen more data-driven. This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the […]