Archives for November 2010

Beginner's Guide To Web Data Analysis: Ten Steps To Love & Success

The goal of my recent post on the Yahoo! Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Starting Right! (Yahoo! Analytics […]

Keys To Web Analytics Maturity: Structure, Process, Hyperfocus

Take two months to tag the website with JavaScript code (nine months for "high end" tools). Realize you did some things wrong and in nine months the company now has new needs. Go back, roll up your sleeves and spend more time on re-implementation. Log into the tool. Start spewing forth glorious data. Be sad […]