Archives for August 2010

Qualitative Web Analytics: Heuristic Evaluations Rock!

Every believer in Web Analytics 2.0 knows that awesomeness comes not from answering just the "What" question but from also answering the "Why" question. What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. Why comes from lab usability studies, website surveys, "follow me home" exercises, experimentation & testing, and other […]

Win Big With Web Analytics: Eliminate Data & Eschew Fake Proxies

The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data. The hard nut is not that we all are doing basic reporting about Visits and Bounces. Ok doing just that is lame. But still that's not all of it. It might […]