Archives for March 2010

10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. What a competitive bunch! Part of it fueled by some Consultants. I suppose the rational is: self preservation before all else. Part of it is fueled by a vocal minority genuinely […]

Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test

Data, data everywhere yet nary an insight in sight. Is that your web analytics existence? Don't feel too bad, you share that plight with most citizens of the Web Analytics universe. The problem? The absolutely astonishing ease with which you can get access to data! Not to mention the near limitless potential of that data […]