How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: “Your webcast was a big success. Your KPI questions per attendee was off the chart!” I don’t know why I had not thought of this wonderful KPI. So much better than # of attendees. As always though context is king. It could be a good thing (“you were great, engaged the audience”)…
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The new year is such a wonderful time. Wonderful smells in the air. The world is full of hope. Unachievable things seem achievable and are being polished into shiny resolutions. World peace seems within grasp. As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. We all have a tendency of getting caught in a rut, using the same tool to do the same things and spew forth the same data. Change is hard, even if we know…