You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. It does not matter which report you look at. Affiliates. Products sold. Referring URL's. Pages viewed. […]
Archives for December 2009
Who Owns Web Analytics? A Framework For Critical Thinking.
It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) was not the org structure. It is almost never tools. Not any more. Surprisingly it is often not their will to use data, that is there in many cases. Sometimes it […]
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