Archives for October 2009

Google Analytics Becomes Intelligent. Hello Insights!

A while back I walked into a meeting and said: "You know what… web analytics tools like Site Catalyst, Yahoo! Web Analytics, WebTrends, and yes even Google Analytics, are mostly glorified data pukers. Each tries to outdo the other in trying to collect ever more data and regurgitating it. For all the math they do, […]

Web Analytics Success Measurement For Government Websites

If you know what the desirable outcomes are from your website, it is not hard to measure performance of the website for you and your customers. Measuring top line success of ecommerce websites is not very complicated, all the sweet revenue based outcomes are there (at the least). Measuring non-profit websites is a bit complicated, […]