Archives for July 2009

This I Believe: A Manifesto for Web Marketers & Analysts

National Public Radio had a long running show called This I Believe. In it a person shares their private philosophy. Each story is extremely inspiring and I am a huge fan of the show. A couple of my favorites: Muhammed Ali, and from 1953 Margaret Chase Smith. I wish I had something personal that was […]

Barriers To An Effective Web Measurement Strategy [+ Solutions!]

I was quite impressed by the Econsultancy's Online Measurement and Strategy Report. Many Analyst "reports" tend to push a company / vendor / consultant agenda, refreshingly the Econsultancy report did not. They asked a wide spectrum to actual customers and reported the reality on the ground. They had some biting, but fair, observations about short […]