Archives for April 2009

Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? Guess what? It's true! All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply […]

Google's Search Based Keyword Tool: Monetize The Long Tail of Search

Every once in a long while you come across a tool that just gives you goose bumps, you are instantly infatuated. The Search Based Keyword Tool (SbKT) was that for me. The data it brings together and the transparency it brings is just so. . . sexy. Let's see if you feel that by the […]