Archives for March 2009

Dear Avinash: Top Web Analytics Questions, Twitter Edition

When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Surveys and Experimentation and Testing in service of improving web experiences. Today I used that idea in a different context, ask you what was top of your mind so I could try […]

Aggregation of Marginal Gains: Recession Busting Analytics!

We are constantly on a quest to conquer the next big thing. Mountain. Ocean. Planet. "Conversion Buster." The next million dollar opportunity. Not that there's anything fundamentally wrong with that quest. The challenge is that frequently in that quest we ignore the immediately achievable. And that tradeoff is a crime. The title of this post […]