"How do I measure the value of my "upper funnel" keywords?" People ask me this all the time. Upper funnel keywords are typically those that are used by Customers who are early in their consideration life cycle, they have not made up their mind. They are keywords that introduce people to you. They don't convert, […]
Occam's Razor by Avinash Kaushik
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Avinash Kaushik
Bestselling Author, Analytics | Chief Strategy Officer, Croud Read more »
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