Archives for February 2009

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 times out of 10 work against the evolution of Reporting Squirrels into Analysis Ninjas. I'll also admit that most of the times when I encounter them I might think slightly less […]

"Dear Avinash": Bounces, Abandonment, Visitor Ratios & Data Drops!

One of the fun part of my professional life is all the email I get from you. Yes it is an insignificant amount of work but it means I learn a lot about what's on your mind, what you find hard, what you find easy, what challenges bedevil you. At the moment the "could you […]