Archives for November 2008

Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools

An Analysis Ninja, let's call him Philip Walford, asked a delightful question. Philip wanted to know if the impact of a faith based initiative in his company, product demo videos, could actually be measured using data. Hurray! Faith is good. Data is better. : ) [And before you flame me: know that I love my […]

Experiment or Die. Five Reasons And Awesome Testing Ideas.

"Experiment or die, there is no try." That was my call to action, Yoda inspired, last week to a group of international C-level executives. And I meant every word of it. There is a tendency to think experimentation and testing is optional. Ouch! I fundamentally believe that is wrong. For a few simple reasons: # […]