Archives for September 2008

"Dear Avinash": Be Awesome At Comparing KPI Trends Over Time

I get a lot of emails with questions, atleast 10 to 15 each day. Some are easy, others hard, and some mind boggling (due to their length, complexity or audacity!). "Dear Avinash" is an occasional series where I share some of my answers that might benefit the greater ecosystem. I'll only share the questions that […]

Evolve Intelligently: Achieve Web Analytics Nirvana, Successfully

"Most Analysts / Marketers / HiPPO's don't realize the amount of pain and effort that is involved in getting the web analytics data they are seeking. We need to teach them what it takes to get the 'ultimate golden everything' so that they'll make smarter decisions about what to ask for and what to skip." […]