Archives for April 2008

The "Action Dashboard" (An Alternative To Crappy Dashboards)

Know the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. One is in the business of providing, to use a old fashioned word, information. This one of the core reasons why most dashboards are "crappy", i.e. they are data pukes that provide little in terms of […]

Make Web Analytics Actionable: Focus On "What's Changed"

Here is a dirty little secret: Unless you are a exceptionally content heavy website And your content changes every day, it is quite unlikely that your Top 25 of anything changes all that much. So why do we insist on stuffing our dashboards with top x or this and top y of that and top […]