Archives for March 2008

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 mindset all stress the importance of measuring Outcomes. No Outcomes = No Happiness. But I have come to realize that we are not being the best we can be by […]

In Web Analytics Context Is King Baby! Go Get Your Own.

Common complaint: "Sure I have web analytics data, I have no idea what to do! I swear I have really tried hard and looked at all possible reports. I can't find anything interesting". Does this sound like something you would say? Know what the single most important missing ingredient? Context. Often numbers don't "speak" to […]