Archives for February 2008

Lack Management Support or Buy-in? Embarrass Them!

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 greatness. You attend a conference and hear all the speakers share deep insights – that ends up depressing you rather than exciting you. At the end of one of my speaking engagements you come up and say "Thanks Avinash, […]

Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet!

This post could also have been titled "Tracking Radio Ads" or "Measuring Online Impact of Offline Marketing" or "Success in a Nonline World". It will touch on all of those. But the title is what it is because the most lovely part of this story was how tracking with a one dimensional mindset (or in […]