Archives for January 2008

Measuring Online Engagement: What Role Does Web Analytics Play?

Engagement is a buzz word. It is a quest. It is altar at which many worship. Often though, atleast online, our hopes are dashed, efforts expended rarely have adequate ROI, the hype is followed with a bucket of cold water. It is not that measuring if "Visitors" / "Customers" itself is a ignoble goal. It […]

History Is Overrated. (Atleast For Us, Atleast For Now.)

This week history is on everyone's mind, especially in our little world of web analytics. Yes history when it comes to the economy (no one likes a recession!), the war (ok no one like this for sure!), the elections (raise taxes! no, no, cut taxes!) or the Super Bowl (go Giants!!). But with all that […]