Archives for April 2007

Web Analytics Tools Comparison: A Recommendation

A frequent query I get via email is to recommend a web analytics tool. Something like: “is Omniture better than WebTrends” or “would you recommend CoreMetrics or WebSideStory” or “is Visual Sciences worth its cost” or ….. you get the idea. I rarely recommend a specific tool in reply to emails from readers (see Disclaimers & […]

How Should Web Analysts Spend Their Day?

Last week I had the distinct pleasure of doing a interview with Alan Rimm-Kaufman of the Rimm-Kaufman Group. It was a wide ranging interview that covered insights analytics can provide with a focus on retailers, the 10/90 rule, multivariate testing, my lessons from blogging and more. Life has been a bit rushed for me recently and with […]