Archives for November 2006

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs)

I recently had the opportunity to record a couple of podcasts with Wendi Malley of the Web Analytics Association’s Research Committee. The topic of the podcasts was Measuring Rich Media. A heavy and ambiguous topic if there ever was one. Wendi was kind enough to point me to the Wikipedia definition of Rich Media: Rich […]

E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

The 2006 e-consultancy Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. The RIBA is a great location as well, Ashley and the nice e-consultancy team deserve a big round of applause. As at all such events there was so much to learn […]