Archives for August 2006

Google AdWords plus Google Analytics: Market Manipulation and Possibility of Mischief ?

EricB’s recent post on his excellent blog Inside Analytics was on the topic of Analytics and Results. It covered two things (Eric correct me if I misstate anything): 1) Concern in the blogosphere and elsewhere around potential for misuse by Google of data they have from AdWords and Google Analytics and 2) Need for defining […]

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

How many metrics can you call adorable?  Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. It […]