Web Analytics is complex, not hard. Read this and make a ton of progress in three hours.
Do five things, find insights, take action, ask for a bonus! High ROI no matter how you compute the outcome.
Not nirvana. Just 35 points of progress out of 100, but why not take those points when you do it in such a straight forward way?
That was the promise of my post Web Analytics Demystified .
Especially to the many, many of you who are getting started with analytics, or have been scared by the constant drumbeat of how hard analytics is. It ain't a walk in the park, it just needs a little time and a little commitment.
Hence I was ecstatic that the post received 39 comments (another 60 emails), by that dimension atleast promised delivered.
Then this past Friday the post received something surprising, a SEMMY. . . .
["The SEMMYS are an annual awards event honoring the great content produced across the search and online marketing industry. "]
The nominations by Matt McGee and others. The initial judging (whittling down of the nominations) in the Analytics category was by Vanessa Fox and Brad Geddes. Finally the public got a chance to vote and pick winners.
Perhaps you have not heard of the SEMMY's. They are a first attempt by Matt at helping recognize good content from thousands and thousands of posts in a year.
Web Analytics Demystified was my own homage to a classic book, and I wanted it to be a post that was a worthy homage.
No short cuts, nothing cheesy, something unique of value, something worthy.
It was hours and hours of thinking and writing and creating the perfect images and editing. Then going back and trying again (somewhere between consulting, evangelism, speaking, helping run a startup, writing articles, being on road and the kids!!).
The SEMMY is a nice recognition and I am grateful for it. It caused a minor spasm of happiness.
On that note…
Our dear friend Bryan Eisenberg's post How A Pretty Face Can Push Visitors Away also won in the Online Marketing / General category. I am thrilled for Bryan!!
A tip of the hat also to Lisa Barone! She is a great writer, and the reason for my subscription of the Bruce Clay Blog. Here is Lisa's must read winning post: 9 Ways To Bore The Audience at SES New York. You'll smile through the whole thing, if only because so much of it is true!!!
Continuing the winning train of thought. . . .
Redemption (part two):
[Part one: Indianapolis Colts at Super Bowl XLI]
Talking about things causing spasms of happiness, here's one that caused a major one for me today. . . .
You can anoint yourself winner. You can have the advantage of being the entrenched team. You can be the prima donna.
Its nothing against a group of guys who play like team.
In the end quality and hard work matter, nothing else.
No short cuts. Just a can do spirit.
Congratulations to the New York Giants, a great bunch of guys who played their hearts out!
Eli Manning, Plaxico Burress, David Tyree, Kevin Boss, Steve Smith, Michael Strahan, Justin Tuck, Osi Umenyiora, Steve Spagnuolo and Tom Coughlin: You guys rock!!!
Nice guys can win.