[There is a updated version of this post: Top Ranked Blogs: April 2007.]
Second, new and improved, version of the top web analytics blogs rankings.
After publication of the first list there was a lot of great feedback and critique and excellent suggestions. Jen, our regular contributor, suggested another alternative to using technorati, www.blogshares.com. This would require all participants to sign up accounts on blogshares hence I have tabled this for now.
The ranking still uses technorati ranking and the “Web Analytics” tag to identify relevant blogs. But there is one new rule: The blog should post about web analytics atleast 50% of the time (so Clint posts about Kathy Griffin are absolutely welcome! : )).
I deferred to the judgment of if the blog met the rule to the blog owner. Surprisingly almost every single person was very friendly in their responses to my email and almost all of them judged that their blog did not meet the rule. I am grateful for their friendliness and honesty, thank you.
There is also one additional piece of data, based on comments from the last one, a new column showing the first time a post was published on the blog. The thought from the readers was that this would be a additional piece of data to consider.
Before I publish the list one final thought: There was some confusion inserted about how technorati works and if blogs can be “optimized” for technorati. This is not true. All you have to do is blog about web analytics and use the tag “web analytics”. As to how technorati works and tips on higher ranking here is the CEO of technorati himself: David Sifry (this is a great must read interview).
Here’s the new and improved and much changed ranking for July 2006:
|1||Web Metrics Guru
by Marshall Sponder
by Pat McCarthy
by Avinash Kaushik
|4||Unofficial Google Analytics Blog
by Michael Harrison
|5||Increasing your website's conversion rate
by Robbin Steif
|6||Web Analytics Guide
by Blynxx (Adrien)
|7||Eric T. Peterson's Analytics Weblog
by Eric Peterson
by Blynxx (Adrien)
by Clint Ivy
|10||Online Marketing Blog
by Federico Calore
So what’s changed?
- There is a new #1, congratulations Marshall (with the power of KMM you are going to be hard to beat buddy : )
- The collective analytics community is making good progress in the blogosphere, all of us progressed forward in our ranking
- Clint gets the fastest mover of the month award, congrats Clint!
I wanted to recognized some “new” web analytics blogs that have recently arrived. Please show them some love:
- Tracking Techniques by Chris Furlong (a marine biologist by training!)
- This Just In by Justin Cutroni (about GA but very relevant to all of us)
Finally there were six “reporting tips” the last time the blog ranking was published. I am adding a one new tip based on learnings from the last one.
- Global standards and benchmarks are great because people buy into them more easily
- Simplicity always wins over complexity, because what people understand better they are more likely to action
- Judgment should be applied with a lot of careful consideration because reasonable people might disagree with someone they don’t know
- In any report context is king, provide the right context
- Be aware of hidden agendas, your’s and those of others
- Be open and up front with your assumptions
- Solicit feedback from your report consumers and incorporate relevant feedback in future iterations
So what do you think? Better? How else can the ranking or the criteria be improved? Please share your feedback via comments.
[Like this post? For more posts like this please click here.]