You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Choice

 Yes, data is important. Helps make marketing better. Makes for smart organizations. Blah, blah, blah. You know the drill: Measure. Find insights. Take action. (Or die trying.) Ascend to corporate heaven. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the […]

Smarter Data Analysis of Google's https (not provided) change: 5 Steps

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It is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I'm going to try to do that today (and for a controversial topic to boot!). In this post about an important Google change, I want you to focus less on the data and focus more on the methodology. […]