7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

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There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. […]

The Ultimate Web Analytics Data Reconciliation Checklist

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Ideally you should only have one web analytics tool on your website. If you have nothing and you are starting out then sure have a few different ones, stress test them, pick the one you love (just like in real life!), but then practice monogamy. At the heart of that recommendation is a painful lesson […]