The 2015 Digital Marketing Rule Book. Change or Perish.

unravel-2.jpg

It is the season to be predicting the future, but that is almost always a career-limiting move. So I'm not going to do that. It is a lot easier to predict the present. So I'm not going to do that either. Rather, I'm going to share a clump of realities/rules garnered from the present to […]

Consultants, Analysts: Present Impactful Analysis, Insightful Reports

complex-beautiful.jpg

What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation that you got from a analytics practitioner or consultant or your mom? This post attempts to sort through the good, the bad and the ugly and answer that question (except that […]