Videos: Actionable Web Analytics Tips

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Through the years Dr. Stephen Turner and "not Dr only Mr." John Marshall have had a deep influence on my evolution as a Web Analytics professional. My first foray, all those years ago, into a "big boy" web analytics tool was using ClickTracks (after having dabbled in build your own log parsing ecosystem that dumps […]

eMetrics DC '07 Reflections: Accuracy, Precision & Predictive Analytics

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There is always something delightful to report back from each eMetrics summit, even if it late in getting to you! Typically though it tends to be stuff from new folks who present and bring new perspectives. This time it was different. There were a ton of presenters and many new faces and voices. But both […]