Aggregation of Marginal Gains: Recession Busting Analytics!

center.jpg

We are constantly on a quest to conquer the next big thing. Mountain. Ocean. Planet. "Conversion Buster." The next million dollar opportunity. Not that there's anything fundamentally wrong with that quest. The challenge is that frequently in that quest we ignore the immediately achievable. And that tradeoff is a crime. The title of this post […]

Videos: Actionable Web Analytics Tips

pollen-2.jpg

Through the years Dr. Stephen Turner and "not Dr only Mr." John Marshall have had a deep influence on my evolution as a Web Analytics professional. My first foray, all those years ago, into a "big boy" web analytics tool was using ClickTracks (after having dabbled in build your own log parsing ecosystem that dumps […]