Paris Hilton, Kim Kardashian & Telling Stories With Data

It is such a cliché: Don't just present data, tell a story. Yet it is rarely followed. We almost always present data. Actually we don't present data, we send out reports. With data. Lots of it. With 6 size font and some pies and stacked bar graphs thrown in. Then we are frustrated that no […]

Aggregation of Marginal Gains: Recession Busting Analytics!

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We are constantly on a quest to conquer the next big thing. Mountain. Ocean. Planet. "Conversion Buster." The next million dollar opportunity. Not that there's anything fundamentally wrong with that quest. The challenge is that frequently in that quest we ignore the immediately achievable. And that tradeoff is a crime. The title of this post […]