"Dear Avinash": Be Awesome At Comparing KPI Trends Over Time


I get a lot of emails with questions, atleast 10 to 15 each day. Some are easy, others hard, and some mind boggling (due to their length, complexity or audacity!). "Dear Avinash" is an occasional series where I share some of my answers that might benefit the greater ecosystem. I'll only share the questions that […]

Web Analytics Demystified


New to web analytics? Confused about web Analytics? Think it is too hard? Scared of tools and consultants? This post is for you, its goal: Web Analytics Demystified! Yeah! Web Analytics is complex. That is what it is. Complex. Get the nuance? Complex. Mysterious. Inviting. Come in. Sit down. See what's there. No free rides. […]