Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

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In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible […]

Dear Avinash: Web Metrics & Analytics Questions, Facebook Edition

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A few weeks back I had asked this question on Twitter: Inspire me: If there is one web analytics question you want answered what would it be? What's your juiciest / mundane, daily, challenge? The result was this post: Top Web Analytics Questions, Twitter Edition. Those 16 questions (!) were just one part of the […]