Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love!

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Two truths: 1] Turns out the readers of Occam's Razor are exceptionally gifted, they understand the challenges of web data 2] They are deeply motivated to do something about it, just not totally sure what. This is a special unplanned post just for you, to help with issue #2. My last post, Web Data Quality: […]

Web Data Quality: A 6 Step Process To Evolve Your Mental Model

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It seems absolutely dumb to argue that while the quality of data used to make decisions is important, it is actually not that important to have the highest data quality. Generations of Analysts, Data "People", Decision Makers have grown up with the principle of GIGO. Garbage in, garbage out. It made a lot of sense […]