Web Analytics Books!

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing my second book! Web Analytics 2.0: The Art of Online Accountability & The Science of Customer Centricity It is a long title ain't it? The good news is we are going […]

Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools

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An Analysis Ninja, let's call him Philip Walford, asked a delightful question. Philip wanted to know if the impact of a faith based initiative in his company, product demo videos, could actually be measured using data. Hurray! Faith is good. Data is better. : ) [And before you flame me: know that I love my […]