Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords

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"How do I measure the value of my "upper funnel" keywords?" People ask me this all the time. Upper funnel keywords are typically those that are used by Customers who are early in their consideration life cycle, they have not made up their mind. They are keywords that introduce people to you. They don't convert, […]

Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

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The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. [Update: The team at Google has released a powerful new upgrade to its advanced segmentation feature, you can read about how to use it here: Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!] […]