Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Everyone likes chasing big shiny objects all the time. What's not to like. They are big. They are shiny. :) But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball a little more forward. A best practice I've developed is […]

Google Analytics Custom Reports: Paid Search Campaigns Analysis

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Every Analysis Ninja knows that standard reports are lame. The lameness stems from the fact that they are created for everyone, stuffed with as much "stuff" as anyone might want and hence in the end satiate no one. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with […]