Search: Not Provided: What Remains, Keyword Data Options, the Future

patterns-2.jpg

In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. This led to the problem we, Marketers, SEOs, Analysts, […]

Two Amazing Bar Charts: % Content Consumption, % Share of Search

two_of_a_kind-3.jpg

Would you believe me when I say that your digital analytics data –, from Google Analytics or WebTrends, et. al. –, might be hindering your ability to make some important strategic decisions? Would you believe me if I said that leveraging cool features like custom reporting and smart advanced segments might even be insufficient in […]