Videos: Actionable Web Analytics Tips

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Through the years Dr. Stephen Turner and "not Dr only Mr." John Marshall have had a deep influence on my evolution as a Web Analytics professional. My first foray, all those years ago, into a "big boy" web analytics tool was using ClickTracks (after having dabbled in build your own log parsing ecosystem that dumps […]

Google Analytics Maximized: Deeper Analysis, Higher ROI & You

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I am sure you have a new year's resolution. Perhaps it is that you'll maximize the value you get out of your web analytics implementation (or should I say from your implemented web analytics tool since for many tools just implementing the tool is a multi year project!). For all Analysis Ninjas this special post […]