Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

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Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. The real world. "Offline" to you and me. :) We tend to […]

Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet!

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This post could also have been titled "Tracking Radio Ads" or "Measuring Online Impact of Offline Marketing" or "Success in a Nonline World". It will touch on all of those. But the title is what it is because the most lovely part of this story was how tracking with a one dimensional mindset (or in […]